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Since 1965, numerous amendments have been made to the shape and proportions of the letters but it has always retained arrows as its distinctive feature. Subway adopted the arrows on the opening of its third restaurant in 1965 ‘Pete’s Subway.’ Since then it has become its most distinctive element. The current version of the Fujifilm logo uses a custom typeface and was unveiled in November 2006 and carries a wordmark, featuring a sharp design in the center which represents the company’s success and devotion towards advanced technologies. The Fuji logo is often cited as one of the most memorable logos ever created and has undergone numerous modifications throughout the years. Let’s skim through the list of the brands who let go of their symbolic logos for wordmarks for greater brand recognition. These are quirky and memorable and more often than not are an obvious choice for the brands when they opt for re-branding. One of the factors that might influence the companies to opt for wordmark logos is their readability and clarity. By using a powerful mix of colors and fonts, various companies are turning towards wordmark logos because of the image distinction. In order to make a lasting impact on customers’ minds and instant brand recognition, a wordmark logo is often the ultimate choice. Although there has been a drastic change in the graphic design industry, the technology has very less or no effect on the theory and approach to custom logo design.